What a day we had! Magic Summer presented by The Wrap Show was a one day party on Sunday 24 June 2018 held in London at The Magic Roundabout, a fun beer garden located above Old Street tube station.

Having sold out with nearly 400 guests, companies, and assistants, we had DJ Katie Wilkinson, face painter Tessa, photographer Paul from Anarchy Photography, and bubbles from The Giggle Factory. Guests from over 15 European countries came out to meet friends, win prizes, and party the afternoon away.

Our guest companies brought amazing exclusives and testers to the party! Baby Tula, Bebe Sachi, Didymos, Integra Baby, Kindsknopf, Leora, Levate Wraps, MoesDesign, Omnifera, Tulipe Turquoise, and Woven Wings all came, most offering exclusives and discounts to Magic Summer guests and filling up our new Pop Ups with carriers and accessories of all sorts in the 3 months leading up to the big day. Check out what was for sale before the show:


On the day, we also testers wraps from Marisso Slings, Chateau Coco, Ethnic Seasons, Maison 235, and Nomad Children for guests to try on.

And for every item – wrap, carrier, accessory – guests tried on, they got entered to win prizes! The first person who tried on 12 different things from 12 different brands won a handwoven shawl from Bebe Sachi. Everyone else got entered to win prizes from Didymos, Kindsknopf, Leora, Omnifera, and Tulipe Turquoise – plus a Fiddlebeads necklace. With over 300 entries everyone was busy in the warm afternoon trying all the things with their baby or a fleet of demo dolls. An ELK Market Metal Necklace was given away for chatting with our social media team! And we also hid clues to win one of three Integras around the venue. There was so much to do and so many ways to play that it kept everyone engaged with the brands.

It was a totally unique baby carrier event. Something a bit radical. Something full of fun.

But while summer is still going here in London, here at The Wrap Show we turn our sights onwards to 2019. We’re so excited to show you what we have planned and can’t wait to welcome the world back to London to talk baby wraps, baby carriers, accessories, and more.

In the meantime, we’re gearing up for the continuation of our Pop Ups! Our next is coming 20 July in Kensington Gardens. Come hang out, kick back, and learn some new skills as we picnic by a playground near the Italian Gardens by Lancaster Gate station.