We just love in person events and we’ve been building them here in London, UK since 2016.
In an industry where online is where most of the business happens, we believe that the impact of live events where fans can talk with brands, touch the products, and meet with friends is the heart of the baby carrier community.
We started with The Wrap Show in May 2017, which brought hundreds of fans from 23 countries to meet nearl 40 exhibitors from 4 continents, while attending over a dozen workshops, working one-to-one with trained consultants, applying for peer scholarship, and trying one of our nearl 75 tester products at the show. Hosted in Royal Horticultural Halls, it was the first large exhibition to focus on the woven baby wrap and it’s derivations.
Next came Magic Summer presented by The Wrap Show in June 2018. While smaller in scale it was no less innovative, with a pre-sales only party featuring over a dozen brands. Guests came from 15 European countries to meet their friends and favourite brands at a beer garden over a tube station while enjoying cocktails and burgers. Read the full recap here.
To get a taste of what these events looked like, check out the albums by clicking on the logos here.