The Wrap Show Blog

My Magic Summer

Hi, I’m Red and I’m a newbie wrapper with a lot of enthusiasm and a lot of questions. I debuted as a wrapper last July when I brought my newborn, tenderly cradled in a stretchy wrap, to a gathering of mums and babies. My first solo outing with my baby and my wrap, I arrived at the door, sighed with relief, and within seconds spotted a seasoned wrapper unfurling her toddler from a back carry. It was the most exquisite move, a gesture of graceful synchronicity with a flourished finale as the child twisted down her mother’s side and, on reaching the floor, peeped through the heap of woven fabric now gathered at her feet.

The mother that I observed has since become my wrap sling guru, fount of knowledge, and fellow fanatic. Through conversations with her I learnt of a keen community of wrappers, geographically dispersed but intimately connected through their love of wraps and carrying. A community that connects virtually to chat about their wrap experiences, that invents and shares new techniques, that even swaps wraps for the thrill of a new experience or the convenience of a holiday climate. I am still on the periphery, tentatively hovering at the entrance, but the passion that emanates from these wrappers has piqued my curiosity.


Last month‘s Magic Summer event was my first attempt at finding out more. I have to confess, I didn’t even know wrap conventions existed before then. I had no idea what to expect and, to be honest, I didn’t really understand what the event was all about. A load of wrap companies and wrap users gathering in a trendy location with sunshine, food and music. It had its appeal, but what exactly were they gathering for? I arrived feeling out of my depth, nervous of exposing my amateur skills and cautious of the keen beans whose entire style and identity appeared to be rooted in their wraps. Would I be classified an illegitimate wrapper if my hair didn’t match my wrap, or my outfit didn’t chime with my carrier? And – my greatest fear of all – would I be exposed as a country bumpkin posh tot wannabe wrapper?


Just as there is no set type of person who wraps, there is also no fixed way of wrapping, and no prescribed reason to wrap


As the event got under way I found a quiet corner and watched – people chatting with excitement, different brands sharing recent news, digital pen pals meeting in person, kindred spirits discovering each other amongst tables of assorted fabrics… and my fears dissipated. Fears founded on assumptions gradually vanished, and in their place grew a sense of admiration and appreciation. I realised that the community I had heard of, and was now meeting, was more diverse than I had anticipated – even I could fit in. I saw that, just as there is no set type of person who wraps, there is also no fixed way of wrapping, and no prescribed reason to wrap. There are those who like to plug into a community, and those who like to go solo; those for whom wraps are a collector’s item, proud owners of abundant libraries, and those whose love is exclusive, devoted to their one and only. I saw that the abundance of choice that had initially sent me into a dizzying frenzy – style, colour, fabric, length, brand… they all had their place, and with good reason. There are so many choices, none of them universally perfect and yet all of them valid, because ultimately the wrap experience is deeply personal, carefully balancing the needs and preferences of both mother and child, holding them tenderly, comfortably, and joyfully.

And so I came to understand the intrigue of wrap conventions, and the particular beauty of Magic Summer as a space to talk and taste, in person, what today’s wrap world has to offer.

Magic Summer – The Recap!

Magic Summer – The Recap!

What a day we had! Magic Summer presented by The Wrap Show was a one day party on Sunday 24 June 2018 held in London at The Magic Roundabout, a fun beer garden located above Old Street tube station.

Having sold out with nearly 400 guests, companies, and assistants, we had DJ Katie Wilkinson, face painter Tessa, photographer Paul from Anarchy Photography, and bubbles from The Giggle Factory. Guests from over 15 European countries came out to meet friends, win prizes, and party the afternoon away.

Our guest companies brought amazing exclusives and testers to the party! Baby Tula, Bebe Sachi, Didymos, Integra Baby, Kindsknopf, Leora, Levate Wraps, MoesDesign, Omnifera, Tulipe Turquoise, and Woven Wings all came, most offering exclusives and discounts to Magic Summer guests and filling up our new Pop Ups with carriers and accessories of all sorts in the 3 months leading up to the big day. Check out what was for sale before the show:


On the day, we also testers wraps from Marisso Slings, Chateau Coco, Ethnic Seasons, Maison 235, and Nomad Children for guests to try on.

And for every item – wrap, carrier, accessory – guests tried on, they got entered to win prizes! The first person who tried on 12 different things from 12 different brands won a handwoven shawl from Bebe Sachi. Everyone else got entered to win prizes from Didymos, Kindsknopf, Leora, Omnifera, and Tulipe Turquoise – plus a Fiddlebeads necklace. With over 300 entries everyone was busy in the warm afternoon trying all the things with their baby or a fleet of demo dolls. An ELK Market Metal Necklace was given away for chatting with our social media team! And we also hid clues to win one of three Integras around the venue. There was so much to do and so many ways to play that it kept everyone engaged with the brands.

It was a totally unique baby carrier event. Something a bit radical. Something full of fun.

But while summer is still going here in London, here at The Wrap Show we turn our sights onwards to 2019. We’re so excited to show you what we have planned and can’t wait to welcome the world back to London to talk baby wraps, baby carriers, accessories, and more.

In the meantime, we’re gearing up for the continuation of our Pop Ups! Our next is coming 20 July in Kensington Gardens. Come hang out, kick back, and learn some new skills as we picnic by a playground near the Italian Gardens by Lancaster Gate station.