As February is now in full swing, it’s time to take a step back and see if the year is heading in the right direction. I’m sure I’m not alone in having set myself wild eco-conscious ambitions for 2019, enthusiastically committing to a re-evaluation of all daily habits, solemnly swearing on next year’s tofurkey that every object I use, every lifestyle choice I make, will be brought before the eco-oracle for validation.

The Didymos Magic Summer Exclusive in action teaching a new parent

And now that the nappy drawer looks like an airing cupboard, and my bathroom shelf might as well be a kitchen cupboard, it’s time to assess something a little more exciting: my beloved Magic Summer exclusive wrap. Its soft and buttery blend of silk and cotton, its elegant silver-blue design that glows across the room, there’s so much about my wrap that makes my heart sing. Admittedly, when I chose to use a wrap not a scintilla of a sustainable thought entered my mind. I vaguely knew it was beneficial to baby but, in truth, I just loved the look – that happy-mother-peaceful-baby look. Throughout my wrapping journey I’ve stumbled across benefit after benefit of carrying, and now, with greener lenses and a New Year’s resolution to live up to, I’ve come to recognise yet another: comprising one long piece of textile, my wrap is free of plastic fastenings and metal structural components, it won’t go rusty, nor lose a crucial screw (and while we’re at it, it’ll always look good, too). 


Whilst a dedicated forager might stand a chance of finding a decent preloved pram, there is a thriving network of wrap users eager to share their pride and joy. Indeed, the second hand wrap is to be worn proudly, a veritable vintage that sparks heartwarming conversations between its various inheritors as it gets passed from one wrapper to the next. And if your wrapping days are over and you don’t want to say adieu, there’s a vibrant community of makers specialising in textile transformations – cushions, bags, upholstery, children’s clothes – they’re all possible and all gorgeous when made from a woven wrap.

The longevity of a wrap, together with its repurposing potential, score strong points when put before the sustainability jury. A look at wrap production reveals many more conscious craft decisions, from the use of left over fabric for hair scrunchies, scarves, even jewellery, to the sale of scrap packs and discounted wraps with minor weaving faults. Didymos’ website even shows you how to turn your wrap into a swing or hammock for your child. 

Dig a little deeper and you’ll find that many wrap brands work hard to build partnerships that enable the creation of ethical, sustainable, environmentally friendly wraps. You’ll find the use of eco-friendly fibres such as REPREVE yarn made from plastic bottles, and TENCEL fibres made from sustainable, renewable wood pulp; you’ll see businesses that consciously and constantly seek to reduce their carbon footprint; and you’ll discover that for many wrap brands their commitment to act sustainably extends to ensuring fair working conditions for their employees.

Woven Wings -The Wrap Show exclusive wrap about to get a make over

And so, as my baby stirs from sleep and I brace myself to face the wintery weather, it’s with a swing in my step and a glow in my heart that I reach for my wrap, at peace in the knowledge that its virtues run deep and wide. 




Red is a mother, a teacher, and an artist. Living in London, she’s writing for The Wrap Show about her explorations in woven wraps.